The Fourth Industrial Revolution (4IR) has been changing everything around us. Our identity and everything related to it— our privacy, property ownership, entertainment, pastime, career and way of interactions are heavily influenced by it. This list of changes is endless. Many people are enthusiastic about welcoming technology into their personal lives. But the combination of these indomitable technologies in our lives can destroy some of our most essential human qualities, such as compassion and cooperation. In this case, our smartphone is a consideration. Continuing attachment can deprive us of one of life's most important assets: pausing, reflecting and engaging in meaningful conversations.

The technology or challenge coming with the 4IR is an external force, which we have a little control over. We are influenced by it in our day-to-day life and decision-making process as citizens, consumers and investors. Therefore, we must use our opportunities and capabilities to reshape the 4IR and move it towards a future that reflects the common goals and values of mankind.

Now the word 'audio' is lost in the world of music, at least after the start of lyrical video publishing. Artists, composers, music directors, publishers and all those associated with songs are giving priority to the video instead of audio. Although some are releasing lyrical videos before releasing the full music video for a short time, video has become the main medium for publishing songs as album publishing has come to a standstill. However, the audience is not feeling disappointed with this; rather they have taken the changes easily and naturally. Some people do not feel the need to create separate videos with the song. In their words, music is a matter of listening and feeling, not of seeing. When someone listens to a song, some scenes automatically appear on the canvas of their mind. There is no need to make music videos separately. But the common people, without knowing it, have begun to adapt to the effects of the 4IR. People can now watch and listen to both audio and video on the internet. However, a question can be debated regarding how much impact it has on the audience?

Music videos have become one of the most sought-after items in the music industry. The producers have shown how much variety can be highlighted in a music video. The music video is an example of how varied, thrilling and heart-warming the lyric story can be in addition to the melody of the song. Now that everything is at hand, thanks to the mobile phone, because of which listening is no longer limited. Today's music videos can also be called short films, as videos are filmed with different stories, just like movies.

Now the making of music videos has changed. Just as it takes a lot of time to make a good song, it takes a lot of time and effort to make a video. With music video viewers surpassing millions, every task is becoming increasingly challenging. It is hard to tell a story in a song of four to seven minutes. That is the decent thing to do, and it should end there. Not just storytelling; it takes a lot of time to make the video aesthetic. Actors also have to perform with singers. But it has to be presented in such a way that no one thinks that there is no shadow of familiar people in the characters of the song. If you notice, you will see that the history of the liberation war is also being brought up in the music video like the movie, starting from comedy, action, family drama. Maybe that is why the number of viewers of one music video after another exceeds crores. One thing is clear, if the story inside the song is presented aesthetically on the screen, it will win the hearts of countless viewers.

The first reason is that many people are now getting opportunities to see different stories in videos. Consequently, they are referring to music videos as pictures of songs. The needs of the audience have changed over time. The era of cassette and CD players is over. Now the mobile phone has become one of the means to listen to music, where there is an opportunity to watch videos. So, the audience wants to portray a story of short duration. It is not possible in dramas or movies. It is clear from the comments of artists, composers, song publishers, music video makers that music video is now one of the means of publishing songs. Many listen to audio, but audio publishing is declining as the demand for video grows.

The world has changed in the last few decades. Entertainment has inevitably changed with everything else. The biggest change in entertainment has come with the advent of technology. Recreation has changed over time. Entertainment has taken the place of cinema, TV, DVD and digital streaming platforms. With a smartphone and internet connection, anyone can travel around the world. With a high-speed internet connection and having an account on a digital platform, thousands of local and foreign contents are coming in handy. Again, each platform has its original content along with old and classic productions. Each platform is making itself attractive to everyone with some unique features. Online platforms have freed us from the obligations to go to the cinema, buy a ticket or watch a movie at a certain time. As soon as their basic productions are released digitally, viewers all over the world get the opportunity to watch them at once.

Big changes have also come in the case of TV series. The days of waiting to watch new episodes one by one are over. Platforms like Netflix are giving such a message. There is an opportunity to see everything in one sitting on the day of release on this platform. As a result, viewers can watch each episode of their favourite web series whenever they get time, even in a moving car or when stuck in traffic jams. Online streaming platforms give viewers the freedom to choose their entertainment. Not just rhetorical, literally digital platforms are like the Library of Congress in the United States or the British Library; wherever you can get the opportunity to enter the entertainment of the whole world.

The digital platform has revolutionised not only the tastes of the audience but also everything related to creation and entertainment. A young producer no longer has to wait to get a good spot-on TV. Filmmakers are no longer afraid of getting halls. Producers are also now quite comfortable with the investment money in the expansion of digital platforms. The middlemen do not have the opportunity to share the profits.

Change is the only real truth. That fact must be taken into account. The world and everything in the world change. People's lives, lifestyles, audiences and tastes of the audience change. Entertainment inevitably changes with everything. It goes without saying that in this changing world of entertainment, people are enjoying entertainment more freely and simply than ever before. The mercury of popularity, which is rising at every moment, is testifying it.